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Affinity4 Improving Customer Satisfaction with SugarCRM


TMCnews Featured Article

May 26, 2009

Affinity4 Improving Customer Satisfaction with SugarCRM

By Stefania Viscusi, Assignment Desk Editor

Affinty4, a provider of affinity-based marketing services that help charities, non-profits and other organizations raise money, has announced it deployed SugarCRM (News - Alert) Professional in a bid to increase customer satisfaction and improve their billing and marketing functions.

SugarCRM Professional, a Web-based human interaction management platform from SugarCRM, has helped the company to bring together all of its customer data and utilize that information to improve the customer service experience.
The company first began using Sugar Professional last year to provide a better view of their customers and for the ability to better manage their entire customer lifecycle.
The solution provides customer service agents with access to more info. and at the right time. In addition, Affinty4 is provided with added customer retention tools, easy-to-use customer registration and integrated invoicing and payment systems.

Affinity4 Director of Information Technology Jeremy McGee commented, "We have used SugarCRM Professional to build a powerful consolidated view of our customer base and marketing leads. With this sophisticated software, we can now track nearly every customer interaction, from phone calls and trouble tickets to various marketing communications including emails and billing information. As a result, we can more effectively manage our customer service and marketing efforts to facilitate a higher level of customer satisfaction."

Earlier this month, SugarCRM announced its latest “Project of the Month” for, the company’s community Web site, was the GetSocial Twitter Module that lets companies integrate social marketing to Twitter from within SugarCRM.
For more, be sure to check out the Open Source CRM channel on TMCnet.

Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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