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Predictive Dialer Provider's Systems Helpful for Mortgage Industry Professionals

TMCnews Featured Article

October 19, 2009

Predictive Dialer Provider's Systems Helpful for Mortgage Industry Professionals

By Kelly McGuire, TMCnet Editor

While predictive dialer manufacturer OPC Marketing’s flagship product, SpitFire Predictive Dialer, is an essential operational asset for companies in the customer relationship management, or “CRM,” industry, the services offered by the company stem much farther than just assisting – and perfecting – call center operations. 

For companies in the mortgage and insurance industry, OPC’s predictive dialer will help lower marketing costs. And, for companies feeling effects of the current economic recession – especially in the mortgage industry – saving costs are essential.

In fact, OPC officials said that utilizing OPC’s predictive dialer software can not only lower marketing costs, but increase selling productivity by 40 percent as the cost of hiring extra employees to market mortgage services will be lower. 

This way, current employees who are reaching out to clients, can spend more time working on detailed customer relationships, and less time trying to introduce new ones. 

Within the SpitFire predictive dialer system, OPC’s system users spend just mere pennies for each call made to a potential new client. 

Not only that, but mortgage companies who usually send out mass mailings to potential clients can eliminate the paper trail and use OPC’s system to conduct a mass phone calling to potential clients, which not only saves time and money, but also maintains more environmentally friendly business processes.

“There is no better way to connect to people than through a live sales call,” OPC officials said, adding that by choosing from OPC’s systems, companies are guaranteed a more personal experience for their customers. 

So, by using OPC’s predictive dialer system, mortgage companies can maximize the on-phone talk time of each agent, and, according to OPC officials, the overall result is more prospects contacted in a short period of time. 

And, with companies in all industries – from CRM to call center to mortgage companies and more – ensuring the most productive form of business operations is preferred to save time, increase revenue and maintain customer satisfaction. 

The best part of enlisting OPC’s systems in the mortgage industry? Compatibility.

OPC’s trusty support system will integrate the SpitFire system into any existing phone system and is compatible with existing office and mortgage software like Calyx Point and Encompass.

Kelly McGuire is a TMCnet Editor. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire

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