ClearSaleing and Marin Software have inked a partnership deal for seamless paid search and platform integration. This collaboration will help the advertisers to synchronize URL handling and conversion data capture across systems. Also, it fulfills the need of advertisers demanding for integration of paid search marketing platform and their multi-channel advertising analytics.

The partnership reduces the requirement for multiple conversion pixels and leads to precise change of data within a very short time period unlike the manual de-duplication. This is made possible through automatic de-duplication of the data by passing it through single-source track offered by ClearSaleing.

The converted data is then sent to Marin Software at keyword level for reporting, bid optimization and campaign management. The accurate valuation of ads across all channels is done using scientifically-based attribution models offered by ClearSaleing.

Commenting on the partnership Dustin Engel, ClearSaleing's chief strategy officer said, "A large advertiser's search portfolio can have thousands, if not millions of keywords that are undervalued, not because of inefficient bid or campaign management strategies, but purely as the result of the flawed 'last ad standard' many analytics and back-office measurement systems still embrace.”

With this collaboration, ClearSaleing, attribution management and advertising analytics solution provider will provide the gathered attribution data for Marin Software, leader in enterprise-class paid search management platform. With ClearSaleing’s data, Marin Software can serve its clients by maximizing the value of their once separate search marketing and attribution investments.

Matt Lawson, Marin Software's vice-president of marketing and alliances said, "Deploying a paid search management application should help reduce complexity for marketers, and yet many solutions force advertisers to create redundant and often incomplete data stores within an organization."

The team work of ClearSaleing and Marin Software is expected to help marketers to successfully invest on their ads across multiple platforms. The marketers can have an insight into their online ad investment. Major brand customers such as American Greetings and Nationwide Insurance are using the services of ClearSaleing, according to a release.

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page