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Salesforce Jumps Auction's Gun and Pays Mega Bucks for Domain Name


TMCnews Featured Article

June 08, 2011

Salesforce Jumps Auction's Gun and Pays Mega Bucks for Domain Name

By Juliana Kenny, TMCnet Managing Editor

Salesforce has reportedly purchased the domain name from UBM for a price which remains unknown thus far. It has been estimated that the cost was above $5 million as the site was listed with a reserve range between $1 million and $5 million.

Reports noted that when a buyer takes a domain name out of auction early, it means that said buyer has agreed to pay above the maximum listed reserve range price, which is why analysts are pondering whether or not Salesforce actually paid over $5 million for’s domain name.

As this reporter recently wrote, Salesforce’s market cap is listed as almost $19 billion which puts the chump change of $5 million into perspective. In an announcement from Moniker, the statement issued, “Moniker & SnapNames, companies that are the exclusive brokers for the premium domain name, closed the sale of the domain Friday for an amount that significantly exceeds the $1.5 million reserve.”

Other reports noted that Craig Snyder, general manager of Moniker & SnapNames, stated, “We continue to see a trend of more pre-auction activity for premium names. In this case, marketing efforts began more than a month before the auction creating significant interest from corporate buyers and an opportunity to create a great result for the seller prior to auction.”

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Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Jennifer Russell

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