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Salesforce.com's Non-Profit Foundation Launches Services in India

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TMCnews Featured Article


November 11, 2009

Salesforce.com's Non-Profit Foundation Launches Services in India

By Kelly McGuire, TMCnet Editor


Salesforce.com, a CRM systems provider, recently announced that the company selected inContact for its partner program. Within the agreement, the companies integrated the service cloud 2 and Force.com platforms to improve lead and contact management while freeing up sales agents to expand on agent-customer relationships.


The collaboration comes at a time when companies in the customer relationship management, or “CRM,” and call center industries are ramping up to perfect their operations to maximize as much sales agent time and productivity as possible. 

In piggy backing the company’s announcement of the inContact collaboration, Salesforce.com (News - Alert) Foundation, a non-profit organization that partners with Salesforce.com, has launched its services in India.

Over 31 non-profit organizations in India have already received CRM licenses through Salesforce.com’s charitable work. 

The launch of the non-profit organization in the company will help keep track of supports, volunteers and donors, Isabel Kelly, Salesforce.com Foundation’s international director, said. 

According to Kelly, the mission of the non-profit organization partnered – and supported – by Salesforce.com is to use the company’s people, technology, connections and relationships to improve communities, inspire youth to be more successful and promote compassionate capitalism. 

Since 2000, the foundation – with Salesforce.com’s assistant – has given $14 million in grants and provided discounted and donated products to over 7,000 other non-profit organizations in over 70 countries.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire







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