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snom Designs New 700 Series Desktop Phones for SMB VoIP <

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November 14, 2011

snom Designs New 700 Series Desktop Phones for SMB VoIP

By Sandra M. Gustavsen, Analyst, Business VoIP


snom technology AG of Germany continues to advance its successful SIP-based telephone portfolio, announcing the 7xx series of VoIP phones designed as affordable, enterprise-class phones. The new snom 720 ($219US MSRP) and 760 ($329US MSRP) fill a gap in the portfolio by incorporating desirable features from snom’s earlier entry-level 3xx series and its more advanced 8xx series at a price that falls in between these.


The snom portfolio now includes the new 720 and 760 VoIP phones, as well as its popular 3xx series (300, 320 and 370), 8xx series (821 and 870), snom m9 DECT (News - Alert) handset and recently introduced UC Editions (300 UC, 821 UC and UC600 USB phone) optimized for Microsoft Lync. The company also sells the snom ONE IP-PBX (News - Alert) for smaller businesses (targets 4-150 users) that comes as a software-only version (there is a free software download for businesses with 10 extensions or less) or as a convenient hardware-based appliance.

The snom VoIP telephones utilize Session Initiation Protocol (News - Alert) (SIP) which allows interoperability with a wide variety of SIP-based systems such as snom’s own IP-PBX and those from BroadSoft (News - Alert), Digium, Epygi, Fonality, IPsmarx and Microsoft, to name only a few. This versatility and investment protection are appealing, and in addition, SIP telephone manufacturers report that customers are increasingly attracted to the more affordable phone models which offer a good complement of features, but at a lower price point. 

So, snom is right on target with the new 7xx series phones that are feature-rich, but also reasonably priced. snom also recently introduced snom Active, a new secure, hosted (and free) provisioning and management Web-based service that makes the deployment process faster and more efficient for distributors and resellers with remote, system-wide configuration and management of snom IP phones.

Both of the new snom 7xx series phones support popular, traditional phone features, but also have advanced functionality, including a Gigabit Ethernet switch, support of the wideband audio (G.722 codec) for enhanced audio quality, a 1,000-entry address book and a 300-entry call log. There is a USB port for Wi-Fi that eliminates the need for cabling (‘power over plug’ and Power over Ethernet (PoE) are also options), or the USB port can be used for connecting a Bluetooth headset (the 760 has a second USB port for future applications).  

Generally, the snom 720 targets the everyday business user with functionality similar to the earlier snom 3xx series, including a 4-line monochrome display and 18 programmable keys that can be used for features (speed dial, forward, transfer, etc.) or to monitor the status of other extensions.

The snom 760 targets the visual user, incorporating some of the more advanced functionality of the 8xx series such as a high-resolution color display (3.1 inch x 3.5 inch) for viewing XML-based data and caller images that are included in the user’s address book.  This model has 16 programmable keys and an ergonomically-designed receiver that eliminates the noise from lifting and replacing it.

The snom 7xx series phones are generally available as of November 7, 2011 in all world regions from snom distributors and resellers. Pricing falls between snom’s entry-level 300 ($129) and snom’s advanced 870 ($349) with the snom 720 and 760 phones priced at $219US MSRP and $329US MSRP, respectively.



Sandra M. Gustavsen, business VoIP analyst, contributes her Business VoIP column to TMCnet. To read more of Sandra's articles, please visit her columnist page.

Edited by Jennifer Russell







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