SMS Text Marketing

Acision (News - Alert) has launched the Acision Enterprise Network, which offers operators, businesses and consumers a single point of entry to connect while at the same time providing them with universal capabilities such as reach and reliability to conduct measurable campaigns and communication via text.

Application service providers will be able to leverage the network to give them a wider reach to serve more enterprises by increasing speed of delivery via SMS and with the use cases they enable. Mobile operators will also stand to benefit from extra revenue streams that flow from enterprise SMS traffic which would not occur if they did not use the network.

In a release, Jorgen Nilsson, chief executive officer at Acision said, “The ubiquity of SMS, spanning all networks and devices, makes messaging the obvious choice for brands looking to leverage mobile to enhance their consumer reach and their bottom-line. The AEN provides a protected mobile media channel which will stimulate the usage of messaging, by guaranteeing the quick delivery and roll-out of campaigns and communications to consumers, and creating competitive advantage for all parties involved. It is now easier for operators to actively seek new revenue streams from the increase in messaging, with a service managed by a trusted provider and interface to the global corporations.”

The AEN brings enterprises, application service providers (ASPs), operators and consumers together by giving them a new mobile media delivery model that is changing the way in which the mobile messaging ecosystem functions. This new network from Acision gives enterprises across the world the platform and ability to reach a global audience and also provides local businesses the tools and information they require to create loyalty in their community.

Steven van Zanen (News - Alert), SVP of Strategy and Marketing at Acision said, “In the same way that Acision pioneered mobile messaging, we are once again at the forefront in driving the next phase of messaging to ensure its ongoing longevity and to help the ecosystem to effectively capitalize on its enormous potential.”

In other news, Acision recently announced that Vodafone (News - Alert) Portugal is upgrading its existing Acision messaging infrastructure with the implementation of Acision Message Controller and Acision Flexible Gateway (News - Alert).

The deployment of this Acision solution will enable Vodafone Portugal to boost message delivery efficiency and enable new messaging services. This is one of thirty-two Acision Message Controller deployments being rolled out worldwide.