Arketi Group recently came up with a survey 92 percent of today's journalists are now actively using LinkedIn (News - Alert). The 2011 Arketi Web Watch Media Survey showed that the number of journalist on the LinkedIn has gone up 85 percent from just 2 years ago.
"That's more than any other social network," said LinkedIn marketing expert Kristina Jaramillo, in a statement. "Small business owners, marketing executives and PR professionals need to take advantage of the huge opportunities to get more publicity with LinkedIn."
Jaramillo recently gave some tips to business professionals looking to build and maintain relationships with the media. The tips were given in her new free LinkedIn Publicity E-Course.
Jaramillo says businesses need to create a media-friendly, expert LinkedIn profile that shows that they are thought leaders in their industry.
"This includes adding your media kit in your profile using the Box.net application, use Google (News - Alert) Presentation and Slideshare to show your videos, feature your audio and places where you have been published and showcase where you have been quoted or featured by adding a 'Quoted Media Expert' position in your experience section," says Jaramillo. "Lastly, your headline and your summary should pull media professionals in and make them want to get to know you."
The next step would be to sharing your content and information freely through a self-created LinkedIn group and community.
"This will give prospects and referral sources a sneak preview into your expertise so they'll feel more comfortable investing in your products and services. Plus, it provides media professionals the opportunity to see the type of content you can provide their readers, listeners and/or viewers. And, it will help you keep your information in front of the media -- so when they need someone of your expertise, they'll think of you first."
You should research about the source of information for your audience. The next step would be to invite the editors, journalists and other media professionals to connect. In your invitation to connect, Jaramillo says, "You have to show the media professionals what you can offer them -- you need to give them a reason to why they should connect with you."
When you do get published, featured or quoted, you should thank the journalist on LinkedIn and invite them to connect and to your LinkedIn community. "This way, you can stay in touch with them, which gives you a greater chance of getting multiple media mentions from that single source -- instead of getting just one-time mentions," says Jaramillo.
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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Rich Steeves