BluIP, a Communication as a Service (CaaS) provider that delivers voice and unified communications solutions to SMBs and large enterprises, has announced the availability of its cloud-based self service portal that makes it easy for organizations to have their own telephone company using their internal IT.
With BluIP’s self service portal, businesses can fully manage and scale their telephony environments by use of BluIP’s innovative approach in mapping complex organizational structures of modern businesses. BluIP is able to offer independent and unique branding of each entity within a larger conglomeration and this is particularly beneficial to wholesale partners who are managing many end users and corporate IT staffs with diverse business units that require their own branding.
The use of user-friendly Web-based GUI screens makes it easy to provision and monitor even for non-telephony experts. SMBs that leverage this cloud service can expect substantial savings in maintenance while freeing them to focus on their core business. Customers will not need to purchase hardware or software, extending their cost savings.

The CEO of BluIP, Armen Martirosyan, said the attraction point for many customers is the ability of IT staff being able to provide telephone company-like services. He added that the integration of BroadSoft’s (News - Alert) softswitch platform with BluIP’s self-service portal will deliver “a reliable and cost-effective cloud-based solution that allows customers to truly benefit from cloud communication services.”
BluIP has served customers across multiple vertical markets with multiple sites and infrastructure integrations while maintaining industry compliance and security requirements. Together with its partner ecosystem, BluIP offers customized call center solutions, presence management and unified communications that focus on providing exceptional support, high level innovation and commitment to customer success. Its productivity-enhancing features allow employee mobility, whether they are working on-site, multi-site or on a remote environment, thereby helping meet their specific business needs.
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Edited by Rachel Ramsey