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Pay-Per-Use in Medical Equipment Forges New Opportunities in Healthcare

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Pay-Per-Use in Medical Equipment Forges New Opportunities in Healthcare

October 25, 2016

  By Susan J. Campbell, TMCnet Contributing Editor

Technology has brought significant value to businesses in so many ways over the last few decades. Perhaps nowhere is it more apparent than in the capabilities of the cloud. Access to pay-per-use and pay-per-user models have enabled the smallest of companies to compete on more level playing fields with giants in their industries.

The approach has also changed how we view software monetization. While producers still need to create models that fit their revenue goals and meet the needs of the target audience, they also have the potential to drive higher revenue and profit opportunities simply due to cost of ownership increases with pay-per-use models.

In the medical field, the pay-per-use model is taking hold. The industry is one that consistently deals with a high cost of doing business, especially in the quest to maintain quality and relevance. As organizations seek to acquire medical equipment, costs continue to climb and shorter replacement cycles hurt the bottom line. As the pressure mounts to keep capital expenditures low, flexible usage-based models are becoming more and more attractive.

As a result, a number of hospitals, independent physicians and small medical centers have put strategies in place that rely on the pay-per-use model. This has proven to be extremely successful in the use of technology and now is shifting to high-cost equipment that once was out of reach due to the simple fact that the price tag (News - Alert) is too high. Those benefitting from cloud computing for software monetization in the pay-per-use model will now be joined by equipment manufacturers seeking to reach untapped markets.

To explore the opportunity, market drivers, existing and emerging business models and customer insights, Gemalto offers a free live webinar. Pay-Per-Use Disrupts Traditional Medical Equipment Sales Model -Live Webinar Featuring Ovum (News - Alert) and Syneron Candela explores the ins and outs of this new focus in the healthcare field that enables the smaller players to not only improve their competitive standing, but also deliver better quality care for all patients.

According to an Ovum survey on key industry players that asked how they view the market, healthcare was number one in terms of being ready for disruption. Robots can now perform as well as human surgeons and the potential for the introduction of more automation and artificial intelligence is significant. And companies that don’t own their own products are doing quite well in the market. Healthcare is poised to get on board.

To learn more about this approach and what’s coming in the near future, check out this webinar in full. Check out this registration page and start learning today.

Edited by Alicia Young
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