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Getting from Order to Auto-Renewal with Zero Effort

Software Monetization Featured Article

Getting from Order to Auto-Renewal with Zero Effort

June 05, 2019

  By Laura Stotler, TMCnet Contributing Editor

The very nature of software sales has changed drastically.  What was once sold in a neatly packaged in a shrink wrapped box that arrived in the mail at the customer’s premises is the way of the past.    
Getting from order to auto-renewal with zero effort from customer service is what is expected today.   Gemalto, a Thales (News - Alert) company, talks about just that on its new webinar, June 14 at 2PM ET.

In this webinar, Vickie White, Director of Operations at Gemalto (News - Alert), talks about how the powerful benefits that can be achieved by eliminating any manual work that causes delays between the time customers place an order and activate.  
Selecting the right software licensing solution from the start is critical, according to Gemalto’s experts. Their recommendation is to avoid building a platform for licensing in-house from the start.  For example, Gemalto states that, by allocating resources to design a software licensing platform – even if you know how to build software – will take focus away from innovation, eroding your competitive advantage.  
For starters, developing a software licensing platform requires both a deep knowledge of security as well as constant updates to avoid the latest hacking threats. Gemalto states that homegrown licensing platforms do not have the ability to easily adapt or integrate to business processes. Its recommendation is to avoid bolting on functionality to existing ERP/CRM systems, which simply aren’t designed for licensing operations.  Lastly, in today’s digital economy, the ability to respond with new business models as soon as you need them can make the difference in winning or losing the sale.  Go with a commercially available licensing solution to protect, license and deliver your software.   
On June 14, Vickie will talk about the importance of automating software licensing processes for simplifying, consolidating and standardizing  license management operations under a single management system.
Register here:
Other dates and times the webinar is running live: 
  • EMEA:
  • APAC:

Edited by Erik Linask

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