The digital marketplace in which software companies operate today not only provides great opportunities, but it also presents considerable challenges when it comes to monetizing their products. Even for a company with great brand recognition such as Sony, the process can be overwhelming without the right solution in place. Sony has selected cleverbridge to drive global subscription revenues for its Sony Creative Software brand of applications, thus ensuring the monetization software licensing models it has in place are being used effectively.
Sony Creative Software provides professional applications for the creative industry including, film, television, recording professionals as well as students, educators, and independent artists. These applications rely greatly on a software licensing model that regularly generates revenue from users when the product is updated, new versions become available or the number of licenses an organization might purchase.
"cleverbridge not only gave us a complete global solution right out of the box with a simple integration – rapidly accelerating our time-to-market – but delivered the best possible online customer experience to build long-term customer relationships and grow recurring revenue," said Kevin St. Angel, Director, Ecommerce at Sony Creative Software Inc.
The cleverbridge platform uses a flexible cloud-based billing and monetization solution designed to integrate with the system of its clients to simplify subscription business models and deliver an optimized online experience. The global subscription billing solutions the company provides builds long-term customer relationships while growing recurring revenue streams with an infrastructure that is highly available and rigorous security monitoring that is backed with support by a team of experts.
"As more software companies switch to new billing models, continually nurturing customer relationships throughout the various touchpoints in the product life cycle becomes increasingly important. Sony Creative Software’s selection of our ecommerce and subscription billing solutions validates this point and underlines their commitment to delivering valuable experiences to its customers," said Christian Blume, CEO, cleverbridge.
According to cleverbridge, Sony Creative Software was deciding on whether it should build or buy/outsource in order to improve its customer experience globally as well as address many of the issues that encompass software licensing, customer lifetime value and a subscription business model in the future.
With cleverbridge, Sony is going to have a company that will be its merchant of record by processing payments, managing global taxation, maintaining PCI (News - Alert) compliance and more with a proven solution and a global presence so it can ensure the protection of the Sony brand with high security standards.
Edited by Maurice Nagle