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Technology Vital to Telemarketing Services

Telemarketing Services

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February 14, 2008

Technology Vital to Telemarketing Services

By Stefania Viscusi, TMCnet Assistant Editor

When it comes to telemarketing services, technology plays an especially important role in ensuring that effectiveness and success are achieved.
Along with technology like a dialing system, it is also important for telemarketing services to include proper delivery of data as well as offer security.
Telemarketing services that use dialers help to make calls more productive and efficient by sifting through answering machines, fax machines and disconnected numbers before calls make it to live connects. This leaves more time for telemarketing and increases the rate at which numbers are called. In fact, dialers can do for an agent in a day, what would take a normal sales person weeks to do.

Telemarketing services that offers support for all incoming and exported data is also vital for success. According to a Tele Resources Inc. whitepaper, "telemarketing centers should have an on staff group of programmers and data processors to ensure that data files arrive accurately and on time."
When looking at the technology offered by a telemarketing services provider, security should also play a major factor.
Not only should telemarketing service providers have an external, secure data storage site, but also they should have a disaster recovery plan in place, should an unexpected situation occur. Tele Resources Inc.'s whitepaper also notes that when it comes to security, its important to be sure that telemarketing centers are PCI DSS (Payment Card Industry Data Security Standards) compliant and that they are following all the rules.
Ensuring that these factors are met can guarantee that you receive telemarketing services that are best in class and that will help your campaign be a success.
For more visit the Telemarketing Services channel on TMCnet.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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