There’s a lot to be said for making promises as a New Year unfolds, and while some can encompass the short-term benefit, for businesses, it’s all about the ‘macrocosmic’ picture. Budgets tend to be set long before the ball drops in December, and for businesses, that means setting lofty goals that are not only attainable, but help the overall financial wealth of the company.
For bottom lines, sales numbers are essential. Getting those sales is a multi-step process, and thanks to the changing landscape, there are a lot of strong ideas to adopt to help achieve the impressive numbers.
Business2Community has a good list, but most notably among the advice is preparedness and making a move to be social. Think about the latter; customers right now are savvier than ever. They rely on mobile devices and applications to perform just about every function from social to personal -- to work. When it comes to the places they choose to do business with, whether it’s purchasing goods or services, customers aren’t just picking up the phone and waiting in a queue. They want instant connection and they want it now.
It is up to businesses to arm themselves with sales professionals who are ready, in addition to the latest technologies to help their employees solve customer issues in a timely fashion. Outlets like Twitter and Facebook (News - Alert) have offered the customer an instant connection, so it is imperative that companies have staff ready to answer inquiries in an instant.
Customers today demand higher quality, competitively priced products and improved service while businesses are continually tasked with striking the balance between service quality, efficiency and effectiveness, and revenue generation, cost cutting and profitability. File the aforementioned under being prepared.
Provide a list of the features and benefits of each of your company’s products or services. Even if the team creating your sales strategy knows what you sell, referring to the list makes it easier to relate benefits to customer needs as part of your sales plan. The list also helps your team use the features of each product or service to find ways to sell to different market segments in your target market.
Testimonials can help back up what your plan of execution is, and tell prospective buyers how you’re doing.
Remember, it’s not always a gigantic plan of attack that will result in profitable sales numbers. Oftentimes it comes down to the basics and giving it a modern day twist. Be prepared, be able to adapt to the social norms of how people buy, and above all, listen.