Although popular opinion may suggest otherwise, telemarketing is actually an incredibly effective sales technique. We’re used to hearing stories from people who can’t stand telemarketing calls. Complaints that salespeople have a horrible tendency to call during dinner are voiced on a regular basis, and most potential customers become aggravated when sales calls aren’t even relevant to them as a consumer. However, for every complaint and annoyance there’s also a tale of success, which is why telemarketing is still such a relevant form of outreach. So, what are some of the advantages of telemarketing? Let’s take a look.
According to a recent article from Expert Telemarketing, the biggest benefit of telemarketing is that it’s cost effective. Hiring a team of telemarketers can be an inexpensive way to get word out about a company’s product, especially if said company does not have its own sales team.
Additionally, when telemarketers speak to customers on the phone, they receive automatic feedback about the product and the target market. If the product is meant to attract middle-aged men, and yet not a single middle-aged man has purchased the product or wanted to learn more about it, there’s obviously a big problem that needs to be addressed. Likewise, if potential customers seem to be drawn to certain aspects of the product rather than others, telemarketers can take note and really play up those aspects when talking about the product in the future.
Telemarketing also allows for increased efficiency, which ultimately results in more sales. The thing about any successful telemarketer is that they most likely have reliable telemarketing software on hand that’s helping them through each customer interaction. Telemarketing software can, for example, pull up information on each customer that’s being called, giving the caller information such as age, gender, preferences, how successful sales calls have been in the past with this customer, and so on. This is all relevant information that can make or break a sale because it will shape the way a telemarketer conducts the call. Not only that, but the callers can use telemarketing software to take note of the abovementioned features, such as which aspects a customer liked best about a product.
Overall, telemarketing is far from dead and gone. In fact, thanks to telemarketing software, it’s actually becoming revitalized.