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Snom Looks for Growth, Brings Expansion to VoIP

VoIP Gateways Article

Snom Looks for Growth, Brings Expansion to VoIP

May 03, 2017

  By Steve Anderson, Contributing Writer

Not so long ago, Snom Technology was taken over by V Tech, a move that brought with it a great deal of internal change. New hires and new philosophies are infusing the company and altering it down to the first principles level. Now we're starting to see some of the effects of that change, and the voice over Internet protocol (VoIP) market may well change entirely as a result, if only in a small fashion.

After the acquisition, Snom started its fundamental change with major new hires. Jorg Kampers was one of the first new hires on board, and as the former sales director of Germany for Broadsoft—after being the director of global service provider operations at Avaya (News - Alert)—he's been tasked with improving Snom's operations in the Benelux—Belgium, Netherlands and Luxembourg—region along with the Nordic countries.

Meanwhile, a second major hire, Christian Rapp, has over 15 years' worth of experience in telecom operations, serving as a product manager in wholesale operations. Rapp will be focused on southern Germany, along with Austria, Liechtenstein and Switzerland.

Further, Snom is looking to expand its operations in VoIP and beyond still further, as it's looking for account managers in the UK and Eastern Europe, among others, and is looking to add on to its support teams in both France and the UK.

Snom's CEO Gernot Sagl commented, “We are delighted to welcome Jorg Kampers and Christian Rapp to Snom. Both are experts with proven track records in IP telephony and the fact that they are very familiar with their respective markets is another big plus. We are confident that with their support we can expand and build on our excellent position in these markets.”

What's more, Snom is also a technology partner of beroNet, a connection that should prove helpful to both sides going forward. The beroNet line of VoIP gateways and other hardware options are likely a part of Snom's catalog, and since Snom is clearly ratcheting up its sales and marketing operations, beroNet will likely prove a beneficiary therein. After all, if Snom makes more contacts and sells more products, a certain percentage of that will almost certainly be beroNet's lineup.

In the end, Snom is getting its face out into the field, stepping up its market presence and bringing more of its tools out into view for businesses to consider. That's generally a good move; despite all the advances in data science and sales technology, sales is still at its heart a numbers game. More contacts commonly mean more sales, all else being equal, and between the Snom product line and the technology partnership of beroNet, it could be the kind of rising tide that lifts all boats.

Edited by Alicia Young

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