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Oracle Expands in Social and the Cloud

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Oracle Expands in Social and the Cloud

July 14, 2014
By Mandira Srivastava
TMCnet Contributor

The Oracle (News - Alert) Social Relationship Management (SRM) Suite, a comprehensive social media management platform, has expanded its reach with the introduction of an enhanced version of the Oracle Social Cloud business solution.

Oracle Social Cloud, cloud service that helps you manage and scale your relationship with customers on social media channels, has added advanced listening and monitoring support for Finnish, Norwegian, Polish, Swedish, Thai, and Turkish audiences.

Oracle delivers the critical social management tools that organizations need today, while enabling them to innovate and extend social across their enterprises for the future. The new enhancement shows company’s commitment to making social media a high value channel for customer engagement -- enabling businesses to increase market penetration and deliver personalized and localized experiences.

Oracle SRM now supports 18 languages with advanced keyword and Latent Semantic Analysis (LSA) listening. Oracle also offers natural language processing for sophisticated sentiment analysis in Chinese, English, French, German, Portuguese and Spanish, with more to come.

In addition, for each language supported, Oracle SRM also adds new data sources relevant to each language, including country-specific social networks, blogs, forums, and news sites, providing access to more than 700 million messages daily. This language support and simplification enables Oracle SRM customers to obtain rich insights into the content of social and Web messages, enabling them to easily identify and act on the messages most relevant to them.

Today, businesses are diving into the social space at a dizzying pace and they are leveraging social for marketing, sales, customer service, human resources, collaboration, and more to connect with customers. Oracle Social Relationship Management is a cloud service that helps businesses manage and scale customer relationships on social media channels.

Oracle's advanced language support further establishes Oracle SRM as the industry's only unified, global social business solution.

Oracle's market-leading text analysis is powered by LSA. This text analysis cuts the noise to expose contextual meaning and deliver more accurate, precise, and relevant insights. Oracle Social capabilities reveal actionable insights like consumer intent, product likes/dislikes, and customer service issues.

Edited by Rory J. Thompson

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