Featured Articles

Rackspace Rebrands its Customer Service Roots with Managed Cloud Offering

By Mandira Srivastava
TMCnet Contributor

Rackspace Hosting (News - Alert), the open cloud company that offers a diverse portfolio of cloud computing services, including public, dedicated and private cloud, and hybrid hosting, has rebranded itself by focusing on its “fanatical customer service” for managed cloud services.

The San Antonio-based web hosting company has always prided itself on its customer service.

This announcement comes as Rackspace sees increasing competition from Amazon, Microsoft (News - Alert) and Google. The company has offered more service levels and new prices for its cloud management expertise. In addition, that company has introduced a new program for developers to help them build applications.

Graham Weston, Rackspace co-founder and CEO, said in a news statement, “The cloud market is evolving. More customers are looking for a trusted partner with specialized expertise to help manage their cloud. Rackspace is ideally positioned to lead this managed cloud segment of the market, our new service levels will help businesses tap the power of the cloud without the pain of recruiting experts in dozens of complex technologies. We are the partner that will be with them every step of the way to help make their cloud strategy successful.”

Founded in 1998, Rackspace is the largest technology company in San Antonio with more than 3,000 employees occupying the old Windsor Park Mall in Northeast San Antonio. The company also has office in Austin and has international offices in London and Hong Kong.

In recent months, Rackspace has hired Morgan Stanley to evaluate potential partnerships and acquisitions in exploring a strategic relationship with companies that advance Rackspace’s long-term business strategy.

“In recent months, Rackspace has been approached by multiple parties who have expressed interest in exploring a strategic relationship with Rackspace, ranging from partnership to acquisition,” according to a statement filed with the Securities and Exchange Commission.