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Plivo Introduces Lower-Cost Outbound Cloud SMS

By Clayton Hamshar
Contributing Writer

Cloud-based communications services are taking the place of traditional telecommunications technologies at an astounding rate; cloud SMS services especially have attracted businesses looking to cheaply yet effectively interconnect global networks. Cloud telecom services enable higher-quality voice and SMS communications with expanded features while at the same time being much more affordable.

Global carrier services provider Plivo, one of the leading providers in this sector, has made the cloud SMS option even more appealing with the recent announcement that it has dropped the price of outbound SMS messages by about 40 percent for the highest traffic countries on its global network. Inbound SMS was and will remain completely free, therefore making Plivo’s scalable cloud API platform the least expensive cloud SMS solution on the market. The company has also introduced a simplified pricing model so that all networks within a country are available for a standard competitive price.

“Delivering this level of quality and price improvement to businesses was an absolute necessity to drive the industry forward, but could only be realized through months of carrier quality testing, contract negotiations, automating quality assurance measures, and improving infrastructure efficiencies,” commented Venky Balasubramanian, co-founder and CEO of Plivo. “Having done all of the due diligence, the time for disruptive improvements is now. We take our commitment of quality seriously and, as we grow, we will continue to bring more direct local carrier connections and pass on the savings to our customers.”

According to the company, Plivo aggregated SMS offerings delivered over more than 1,600 networks and negotiated directly with each carrier in order to facilitate the price drop. With the help of this cloud aggregation process, the Plivo API effectively turns each carrier’s network into a single programmable resource while minimizing costs for them and customers at the same time.

Plivo’s industry-leading global SMS rates are indispensable for companies looking to manage high-impact measurable marketing campaigns and polling initiatives. Furthermore, doing away with long-term contracts and unnecessary additional fees ensures customers can operate flexibly in response to shifting business demands without being penalized.

The new price structure is now available to all current and new Plivo customers. With such a long list of benefits available at an incredibly low price point, the latter category is sure to grow immensely over the coming months.