Cloud Contact Center Featured Article

Cloud Contact Center Provider Hires Two

By Casey Houser
Contributing Writer

Aspect (News - Alert) Software, a developer of contact center and workforce optimization software, recently announced its latest hires that seek to strengthen the company’s push in the Northern Europe region.

Both Majella Wilkins, the new Northern Europe channel sales director, and Kate Tustin, the new Northern Europe channel sales managers, come from appointments they held at Avaya (News - Alert) for the past five years. These two individuals have experience expanding Avaya’s image in Europe and otherwise bring decades of experience to the Aspect team.

Wilkins, who has experience of more than 10 years in channel sales, commented that cloud-based software represents a huge opportunity for product resellers. However, it will be a challenge to get resellers to jump on board that train.

“We know that making the move to selling cloud-based solutions can be challenging, impacting everything from cash flow to payroll and commission schemes,” Wilkins said. “It’s therefore critical that vendors like us can offer resellers the support they need to make the transition. This will be at the heart of our work at Aspect.”

Similarly, Tustin’s 15 years in pre-sales engineering will help get Northern European resellers to switch their strategy to cloud-based products. Tustin will help Wilkins reach out to new companies and will also nurture Aspect’s existing relationships with brands it already calls partners.

“The recruitment drive will be both aggressive and strategic,” Tustin added, “as we target partners working within the mid-market and enterprise segments to transform the customer experience.”

Aspect software, such as the Unified IP Call Center, helps companies provide their customers with meaningful brand experiences through a number of channels. Companies can get a multi-channel contact center running that includes call routing and voice, email, Web chat, and social media to connect with customers in ways that fit them best.

For resellers, offering such products will address the needs of any brand that currently feels stuck with its legacy software that may only offer voice or feels too inflexible to meet customer needs. It will be on Wilkin’s and Tustin’s shoulders to continue to push those ideas and make sure resellers are ready to offer brands all the information they need.