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Research Company Makes New Analysis of Enterprise Video Market

Conferencing Featured Article

August 20, 2014

Research Company Makes New Analysis of Enterprise Video Market

By Miguel Leiva-Gomez
TMCnet Contributor

With the abundance of bandwidth that many countries around the world have, we’re all looking for better ways to communicate that we may have not have been able to afford in the past. Video communications is a market that is sticking out due to several factors that have played to its advantage, the two major ones being the ubiquity of Web cameras and the mountains of bandwidth being offered as of late by several ISPs. Fiber is only making this an easier gig for video communications companies like Zoom Video Communications and BlueJeans.

Research company MarketsandMarkets took the time to study the video conferencing market and its penetration in various areas of its application and found that video will perhaps grow most in vertical markets such as government and academics. Online education and e-learning are being seriously considered by institutions that previously have looked down on the practice. As a result of this, many of them are beginning to adopt video communications as a cost-reducing and pro-productivity alternative to in-person courses. Government, on the other hand, uses video to communicate internally and distribute content across its networks.

At this point, according to the report, one of the biggest concerns for potential adopters is the security and privacy of the content transmitted and received across various platforms. The question they're asking themselves mostly is: “What kinds of measures are offered by the video conferencing provider to thwart potential intrusions?” Depending on the provider you're looking at, you'll get various answers presenting unique solutions to security in the video space. Zoom Video Communications, for example, encrypts transmissions with AES-128 on the client's end.

Perhaps it is about time we started using technology to reach each other conveniently rather than relying on POTS (plain old telephone service). To advance further in the market, companies dealing in video conferencing will have to address security and place an emphasis on regulatory mandates that may affect prospects' willingness to use their products.

Edited by Rory J. Thompson

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