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Sennheiser, Westcon-Comstor Get Together on Conferencing

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Sennheiser, Westcon-Comstor Get Together on Conferencing

June 08, 2017
By Steve Anderson
Contributing Writer

Conferencing in general commonly represents an excellent value for its users; not only has it been shown to provide greater collaboration capabilities within a business, it's also been used on several occasions as a substitute for business travel. That means cost savings and potential revenue improvement, and a value all the same. Recently, the conferencing world got a new force going thanks to a comparatively rare new partnership between Sennheiser and Westcon-Comstor (News - Alert).

With the new partnership in place, Westcon-Comstor would be allowed to bring Sennheiser material to the Canadian market. Westcon-Comstor would have access to the entire Enterprise Solutions portfolio at Sennheiser's disposal.

Indeed, Sennheiser's product line is on the rise at any rate, as it expanded its Call Center and Office (CCNO) headset division by bringing the Conference Room Solutions group into it. The whole thing was subsequently renamed the Enterprise Solutions group, and it's that expanded lineup that Westcon-Comstor will be working with. Conference room solutions, reports note, had previously been part of the Systems Integration field, and since those elements were commonly seen as part of the CCNO front, Sennheiser made the switch.

What's particularly interesting is that Sennheiser had recently been spotted paring down its supplier chain. Formerly, it had three broadliners operating along with niche distributors and local operations. Most of the direct dealers and about half of the broad operators were lost under the restructuring, reports note, and now, Westcon-Comstor joins just two other firms—Synnex and Ingram Micro (News - Alert)—as Sennheiser distributors.

So what's the deal? Why the sudden interest in expansion? Well, there are several possibilities on that front; Sennheiser itself—via product manager Doug Bowersox—noted that reduced distribution has actually made the product line more attractive to the reseller market. Formerly plagued by thieves and wildly varying pricing schemes, Sennheiser’s product is now more closely controlled as there are fewer operators handling it.

Trimming redundancies is generally a good thing. While a certain amount of redundancy is necessary in every system to prevent disruption in the event of a breakdown, excessive redundancy is just waste. With Sennheiser's properly slimmed-down channel, the product is more attractive, which makes it necessary to judiciously expand the channel to meet the growing demand for the product itself. Conferencing's increasing value and Sennheiser's quality systems have only made it a greater power going forward, and with Westcon-Comstor helping out, the value should only improve.  

Edited by Alicia Young

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