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Atlona Launches First PTZ Camera with Soft-codec Conferencing

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Atlona Launches First PTZ Camera with Soft-codec Conferencing

June 14, 2017
By Michael Guta
Contributing Writer

 Investments in video conferencing solutions can be quite expensive, but recent innovations have dramatically lowered the price points and democratized technology so virtually anyone can afford it. Applications such as WebRTC as well as Skype (News - Alert) and others make it possible to carry out video conferences on almost any connected device. But for quality conferencing, the hardware—cameras, displays and audio systems— still plays an important role. The Atlona AT-HDVS-CAM PTZ (pan–tilt–zoom) conferencing camera is addressing software-defined conferencing systems with a soft-codec solution that supports more options.

Short for coder-decoder, codec is a hardware or software device that encodes and decodes a data stream. In video conferencing, hard codec is both expensive and limited as to the number of things you can do with the technology. It is designed to do one thing well, and beyond that it has no other application.

Soft codec, on the other hand, is cheaper and is compatible with a number of video conferencing platforms, which can also be used for other applications, such as making calls. The PTZ camera is a first for Atlona, and it has chosen to integrate its HDVS-300 Series soft-codec conferencing solution so it can have the flexibility needed for today's users across devices and platforms.

“The introduction of the AT-HDVS-CAM continues our mission of making the HDVS-300 series the industry’s easiest and most comprehensive AV platform for soft-codec conferencing, simplifying everything from the ordering process to integration and ongoing operation. Combining it with the AT-UHD-HDVS-300-KIT creates a complete solution that’s easy for customers and systems integrators to purchase, install, and integrate right out of the box,” said Steve Kolta, product manager, Atlona.

The AT-HDVS-CAM is compatible with a wide range of soft codecs and UC platforms, including PC-based conferencing using software and cloud-based services such as Skype for Business, WebEx, and GoToMeeting while at the same time being able to stream standards-based, H.264 video over TCP/IP.

The camera can capture video at resolutions of up to 1080p at 30 frames per second with 10x optical zoom and a 60.9-degree horizontal field of view. And when you are ready to start a conference, all you have to do is plug it in with any PC through a standard UVC (USB Video Class) driver without any additional software or programming.

Whether it is a camera or other hardware, manufacturers are making their products available across more platforms with few limitations. This ensures more people can use it without having to worry about the compatibility issues of legacy technologies. 

Edited by Alicia Young

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