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Customer service plays an important role in an enterprise’s ability to generate income and revenue. Some might say that between outsourcing and lack of support, customer service has been declining over the years. However, to address this, many companies have employed new methods to improve their customer service satisfaction levels. Oro Gold Boutique, who has been praised for its beauty products in the past, was just presented with the Award for Outstanding Customer Service within the Cosmetics Industry from the Academy of Cosmetic Arts.

Oro Gold was founded in 2002 and specializes in everyday facial care products. Oro Gold adds Antioxidant Properties in a lot of its products that make the healing process more effective. The company said the most important thing is what its products do for users’ skin. “When gold comes in contact with the skin it stimulates the blood under the area, speeding up cellular processes and activating regeneration…it is truly one of nature’s wonder and your skin deserves it,” said the company.

Regardless of the product, the company has gone above and beyond to make sure that its customers are happy. For starters, the company has a Twitter account where they constantly tweet coupons, deals, and specials it’s running on some products. The company also has a Facebook (News - Alert) site where users can post questions, issues, and comments regarding the products. Most of the comments are answered by sale representatives from Oro Gold, which shows users that comments will not only be heard, but answered.

One representative said, “Many of our customers are unaware of how harmful some products are. It is our responsibility to teach them about the healing properties of gold. We never force them to buy one of our products. Instead, we allow customers to try them out and answer any questions they have.”

The Academy of Cosmetics Arts Awards Committee agreed saying, “We are proud to extend the award for Outstanding Customer Service to Oro Gold’s Century City location. They have set an example by which all high-end boutiques salespeople can learn.”