Flash Network's Cell-Based Optimization Technique Improves Network

As a global provider of intelligent mobile Internet solutions, Flash Networks introduce a new type of optimization technique called Cell-Based Data Optimization that helps alleviate radio and backhaul congestion.

Mobile operators can leverage the capabilities offered by Cell-based Data Optimization to apply the most relevant optimization technique for each cell. This technique not only limits the need for frequent radio expansions, but also improves user experience.

Today’s operators are faced with the challenging problem of congestion that is increasing significantly with the huge data growth as well as increasing use of sophisticated devices utilizing bandwidth-hungry applications. Although existing optimization solutions ensure enhanced browsing experience along with efficient network utilization, these solutions act on the network as a whole, irrelevant of a specific load.

On the contrast, Cell-Based Optimization has the ability to adjust the level of optimization based on the precise load.

By making use of dynamic policies, Cell-Based Data Optimization analyses each cell based on precise traffic patterns such as busy hours or sporting events or concerts to apply the most relevant optimization technique. The different level of optimization technique ensures more efficient usage of the network, thus ensuring best possible subscriber experience.

As an example, YouTube (News - Alert) users can experience smoother viewing of video on mobile phones with reduced interruptions and buffering. As the provider of Cell-Based Optimization, Flash Networks’ (News - Alert) Harmony Mobile Internet Services Gateway delivers best-in-class services to mobile data traffic, thus enabling operators to provide enhanced user experience, reduce operational expenses, and manage and monetize the mobile Internet, said company officials in a press release.

Merav Bahat, vice president of marketing and business development said, “Adaptive optimization enables operators to offer mobile broadband service with the best possible user experience, while dramatically reducing the load on the radio and backhaul. We are committed to being at the forefront of optimization solutions that provide operators with optimal efficiency and subscribers with a superior user experience.”

Flash Networks' adaptive optimization techniques providing a faster, safer, richer and more personalized user experience. By leveraging intelligent data traffic optimization, Harmony Mobile Internet Services Gateway (News - Alert) helps operators achieve significant cost savings while applying intelligent policies for targeted marketing and charging.

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