Web Traffic Management Featured Article

Flash Networks (News - Alert) is a global vendor of intelligent mobile Internet solutions. Recently, it has announced the enhancements to its Harmony Web & Media Optimization solution to support HTML5.  HTML5 is the standard used by iPad for the delivery of rich media content. This enhanced solution from Harmony optimizes video delivered through the HTML5 framework in order to offer better and quicker mobile browsing for iPad users. At the same time, it performs data reduction to enable operators to economically manage the huge raise in data traffic.

HTML5 is an open framework intended to handle video and rich media delivery. It is supported by YouTube (News - Alert) and Vimeo, two top sites for sharing videos. Apart from them, it is also used by all of the latest iPhone OS devices which include iPad and iPhone. According to Market Share, iPad and iPhone (News - Alert) accounts for over 60 percent of mobile web traffic generated by smart phone platforms.

Merav Bahat, the vice president of marketing and business development at Flash Networks, said, 'The introduction of iPads will significantly increase the already tremendous volume of data traffic that has been generated by the iPhone and other Internet-centric mobile devices. As the mobile Internet continues to grow and evolve data optimization solutions are essential to ensure that subscribers don't become frustrated by network congestion and, at the same time, enable operators to effectively manage growing traffic requirements.'

Based on a range of parameters including date and time, network congestion, and subscriber information, this new Web & Media Optimization solution from Harmony helps the operators to optimize the video traffic. Harmony Web & Media Optimization possess a low footprint because of highly efficient transcoders and matchless system architecture. As a result, the solution generated is up to five times more economical than other solutions. Harmony's optimization is not restricted to a pre-selected list of sites, but, it sits at the heart of the network by inspecting, identifying, and then optimizing all video traffic to offer superior browsing experience and maximum data reduction.

Flash Networks helps the operators to improve quality of experience, to reduce network operational expenses, and to manage and monitor the mobile Internet. As a result, it gives a faster, secure, and more personalized experience for its customers.