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HubShout, a US-based firm that specializes in outsourcing SEO, announced the launch of a white label e-mail marketing service for search engine optimization (SEO) resellers.

The e-mail marketing service is helpful in finding leads for SEO reseller clients who have taken advantage of the free service. All HubShout SEO resellers can access the tool free of charge and pay only ten cents for every 1,000 e-mail messages they send.

The e-mail marketing service from HubShout is marked by the latest deliverability components that ensure the process is easy and efficient. Resellers can see the data on their private label SEO dashboard. It also displays each client's data from e-mail marketing campaigns alongside SEO, PPC, Social Media, Local Maps and all of the client's search marketing campaigns.

In June, HubShout announced it has refined its SEO reseller portal with a new dashboard. The new dashboard, designed, developed and built by HubShout programmers, is available exclusively to agencies that join HubShout’s SEO reseller program.

To gain better visibility into e-mail campaign statistics, HubShout provides multiple graphs on the e-mail tab of the dashboard. The main e-mail campaign graph shows the number of e-mails that have been sent each month and the number that has been opened. Additionally, the service features a more detailed graph that shows those numbers broken down by campaign. When a client sends a series of e-mails, they can see data about each individual e-mail message.To encourage the user of e-mail marketing, HubShout now also writes e-mail content for them. When a new client signs up for the white label SEO reseller program, the HubShout marketing team customizes a template with the reseller's company name, logo and contact information. Reseller can then log in and edit the content if they choose so. The account manager assists the reseller with loading e-mail address lists and setting up the campaign to auto-send e-mails over the course of days, weeks or any schedule

The e-mail marketing tool also allows resellers to create original content to announce specials, distribute coupons, provide product updates, and more. Due to the low cost of only 10 cents per 1,000 e-mails sent, the cost per lead tends to be lower than leads from other advertising channels, the company said.

HubShout also allows firms that outsource SEO to add other search marketing services to their business.