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Cellwize, a Self-Organizing Network (SON) solutions provider, recently announced that elastic-SON solution has been selected by Cellcom (News - Alert) Israel. As per the reports, the solution will help Cellcom Israel optimize its network infrastructure, enabling faster and more robust quality of experience for voice, data and M2M/Internet-of-Things services.

A robust, closed-loop SON solution, elastic-SON works seamlessly across vendors, spectrum bands and wireless technologies. The solution stretches and contracts the network according to need of the client, delivering more capacity when needed. Additionally, it extends coverage for under-deployed sectors as well as for overloaded cells, enabling rapid identification of poor coverage sectors and cells. With the solution, a company can identify high interference levels and apply, in near real-time, power management optimization, dynamic antenna optimization, mitigate scrambling code collisions and re-construct the intra-frequency neighbor lists.

"By deploying our unique solution, Cellcom Israel can provide innovative services on time and with maximum efficiency and quality,” said Ofir Zemer, CEO Cellwize, in a statement “We support all phases of the development of all advanced networks - from launch through to rapid deployment and maintenance of the network – to ensure the highest quality and most reliable customer experience. We believe that the collaboration through the Innovation Center will result in the fastest rollout of new services ever seen from exploration to implementation, leveraging Cellcom Israel as the first to deploy SON nationwide.”

In related news, Cellwize recently announced that it is the first to offer a Network Functions Virtualized (NFV)-ready SON solution, that's multi-technology and fully multi-vendor compliant. Mobile operators will now benefit from a powerful Centralized SON (C-SON) solution that self-organizes 2G, 3G and LTE (News - Alert) and supports the virtualization of network functions to drive network efficiency. Cellwize achieved the first step towards NFV by virtualizing its SON and application servers, delivering its optimization through virtual machines in NFV environments.