Fixed Mobile Convergence

Flash Networks, a leading intelligent mobile internet solutions provider, has announced the enhancement of My-I Toolbar with such advanced features as connectivity to social networks, enhanced search capabilities and easy detection of operator and online content and services. My-i Toolbar is an unintrusive and interactive internet-based application toolbox providing enhanced browsing experience, now available on laptops and netbooks along with smartphones.

In a release, Merav Bahat, vice president of marketing and business development at Flash Networks, said that “Operators are looking for ways to open lines of communication with their subscribers and bring additional value through targeted content and special offers. My-i Toolbar provides operators with phone-top real estate, enabling them to promote their brand across devices and provide access to relevant content and services according to subscribers' interests.”

My-i Toolbar provides users with promoted value-added applications, personalized notifications and access to relevant content on the web, in addition to endowing subscribers with high quality browsing even while roaming from one device to another. The solution having been deployed on the operator network eliminates the need for any client installation, while also allowing operators to make their services distinct from the rest by extending internet access beyond the sale of data packages. My-i Toolbar also endows operators with reduced operational expenses and enhanced quality of experience in addition to monetizing open internet access by employing high quality services in mobile data traffic.

The capability of My-I Toolbar to notify subscribers with real time account status while eliminating the dependency on operator’s customer care center has contributed in augmenting reliability and quality of service. It also provides prepaid subscribers with the option to recharge their account with a single click. My-i Toolbar, which also eases and hastens the renewal process, has gained widespread acceptability among users, thereby making them increase the frequency of account recharges while also giving them exclusive operator offers.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jennifer Russell