NetDragon Websoft, an online game developer and operator in China, announced strategic cooperation opportunity with DeNA, Japan's leading mobile social networking service (SNS) and social game developer.
The announcement was made at the Global Mobile Internet Conference in Beijing. Under this partnership, both companies agreed to share mobile game development resources and distribution platforms, NetDragon's 91 and DeNA's Mobage. This will strengthen the leadership positions of each platform in respective home markets and beyond, according to company officials.
DeNA is a renowned mobile Internet enterprise. The company owns Mobage Town, Japan's largest mobile SNS Web site, as well as the world's most successful mobile community gaming platform.
Following this announcement, DeNA plans to build a Mobage community for NetDragon's 91Game platform. The platform will feature games developed by DeNA and other content providers. On the other side, NetDragon will use DeNA's Ngcore engine to develop games which will be incorporated into Mobage, Japan's leading mobile social networking platform.
Recently DeNA announced its market expansion and acquired China's largest mobile SNS community tx.com.cn and America's largest smart phone mobile game developer Ngmoco.
In another significant development recently, DeNA released a smartphone mobile community gaming platform under the same name of “Mobage”.
Established in 1999, NetDragon Websoft is an innovator and creative force in China's online gaming and mobile Internet industries. Recently the company released a Chinese expansion pack (“EP”) “Soul of Steel” for its large-scale 2.5D MMORPG “Zero Online”.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Jennifer Russell