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iSign Media Joins Industry Association to Advance Its Growth in the Digital Advertising Marketplace

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iSign Media Joins Industry Association to Advance Its Growth in the Digital Advertising Marketplace
September 12, 2011
By Madhubanti Rudra, TMCnet Contributor


iSIGN, a leading developer of location-based interactive proximity advertising solutions,

iSIGN Media Solutions recently joined the prestigious Digital Screenmedia Association (DSA),  a non-profit trade organization, that was formed last year, with an aim of fostering growth and excellence of the global digital signage, interactive kiosk and mobile community, through advocacy, education and networking.

Richmond Hill, Ontario based iSIGN offers software that help businesses send location-based rich media text messages to the shoppers. These permission based messages can be sent to the phones with Bluetooth connectivity. iSIGN software, according to its maker,  offers the best of both worlds---the precision of direct marketing as well as the tracking capabilities of the web. iSign claims that its advertising solution has more potential than those of print, radio and television. iSign also claimed its solution to be more cost effective and ROI driven than the traditional advertising media.

In a press release, iSign expressed its hopes that with an active involvement with the DSA, the company will be able to further promote its software solutions to the out-of-home digital marketplace.

“The DSA membership is a who's who in digital screenmedia. We have a broad cross-section of members, from small start-ups to Fortune 500 companies. Our membership includes users, vendors, network operators, agencies, brands, integrators, pro A/V firms and more. Companies join DSA meet people and companies, gain access to valuable information and to save money - in other words, to be successful,” DSA’s executive director David Drain noted in a statement.

Last month, iSIGN Media Solutions announced the appointment of Rose Costa to its Board of Directors. Costa has over ten years of successful marketing and sales experience at a senior level. She brings to iSIGN senior level knowledge and experience in media broadcast marketing, the company said in an earlier press release..

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Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves

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