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Jinny Software to Supply VAS Solutions to Zain Sudan

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Jinny Software to Supply VAS Solutions to Zain Sudan
October 14, 2011
By Rahul Arora, TMCnet Contributor


Jinny Software (News - Alert), a leading global supplier of messaging, call completion and mobile advertising solutions to wireless carriers, has recently signed an agreement to supply VAS solutions to Zain (News - Alert) Sudan, the pioneer of GSM services in Sudan, serving the largest base of mobile customers in the country with more than 10 million active customers.

According to the terms of the agreement, Jinny Software will supply MMSC, ringback tone server, SMSC, message router, SMSC accelerator and WAP Gateway (News - Alert), along with solution management tools.

“Our relationship with Jinny is very positive. The Jinny solutions we use have delivered a strong return on investment, helped by the excellent support services they provide,” said Magdi Taha, IT Director of Zain Sudan, in a statement.

“We are pleased to support Zain Sudan as they build on their success in marketing innovative new services for their customers,” said Richard Choi, Jinny chief commercial officer. “This deal underscores our commitment to mobile network operators in emerging markets.”

Meanwhile, Jinny Software recently unveiled an advanced version of its mobile messaging solution, called IP SM Gateway, saying that it is a new technology that enables both GSM and CDMA operators to offer SMS service on next-generation networks. This cost-effective solution, according to the vendor, helps mobile operators have control over messaging traffic, and drive revenue growth with additional differentiating services.

At a time operators are evolving toward full IP networks to support increasingly heavy loads of mobile data, the solution offers to support enhanced IP messaging communication services.

The solution enables operators to introduce SMS in their new generation of networks, providing smooth integration and transition with legacy messaging services. The product, according to the company, provides advanced and flexible routing capability in order to maximize the usage of legacy messaging centers in both CDMA and GSM environments, reducing both capital and operational costs.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

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