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The concept of a free call center is gaining popularity as enterprises continue to leverage hosted contact centers to see an array of benefits including increased efficiency and reduce costs. With this solution in place, organizations are able to support structured, automated outbound right party contact to ensure that they measure up to demands from customers and continuously stay in touch.

Recently Siemens (News - Alert) Enterprise Communications, a provider of contact center solutions, revealed that NorthWest Direct Marketing has selected its contact center platform for its direct marketing group.

The company will begin to leverage the OpenScape Contact Center Campaign Director to support its outbound contact center activities. This platform was chosen for its excellent outbound predictive dialer capabilities, algorithms and scalability and will help NorthWest Direct Marketing expand and improve campaign performance.

"OpenScape Contact Center Campaign Director has long been the benchmark product for outbound predictive dialing. Not only is its algorithm superior to its competitors', but its robust inbound platform and IVR functionality also meets all of our contact center needs,"� said Timothy Rote, president of NorthWest Direct Marketing, in a statement.

The OpenScape Contact Center Campaign Director features patented predictive dialing, advanced campaign and list management, as well as call tactics and call recording capabilities meant to simplify management. Additionally, it can be used in a variety of industries including banking, insurance, government, telecommunications, retail, healthcare and outsourcing for collections, marketing, notifications, sales and others.

"With the requirement to lower operational costs without sacrificing performance, contact centers like those at NorthWest Direct Marketing are implementing OpenScape Contact Center Campaign Director to spearhead agent-assisted and agentless proactive campaigns, designed to get results while keeping costs in check," Chris Hummel, CMO and president, North America, Siemens Enterprise Communications (News - Alert) added.

A recent study released by Gartner Research predicts that 75 percent of all call centers will incorporate cloud technology processes into operations by next year. This will surely ramp up the usage of free call centers, which are in essence cloud-based offerings.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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