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Zoosk Releases a Survey on National Cell Phone Courtesy Month

July 07, 2011

Zoosk Releases a Survey on National Cell Phone Courtesy Month

By Raju Shanbhag
TMCnet Contributor

Looking to help singles manage their cell phone addictions, Zoosk, the popular social dating community, has launched a national movement, in recognition of National Cell Phone (News - Alert) Courtesy Month this month.

Fielding 3,245 responses from singles in the U.S. who use Zoosk, The Zoosk (News - Alert) survey was conducted online in June 2011.

33 percent of singles say they have left a date early because the other person was "too absorbed with their cell phone, according to the Zoosk survey. Worse than sending a text message (73 percent of singles think this is rude) or taking a call (51 percent of singles think this is offensive), 86 percent of singles say "constantly glancing at a cell phone" is the most offensive cell phone-related behavior during a date.

“While many singles rely on mobile apps such as Zoosk's to find a date, our survey uncovered the unwritten rules of mobile-phone use that are clearly being abused," said Alex Mehr, co-founder and co-CEO of Zoosk. "We are surprised to hear that flagrantly reckless cell phone behavior has driven one third of singles to actually get up and excuse themselves from a date altogether. It's our hope that singles follow proper cell phone etiquette.”

While only 15 percent of men have dumped their partners through text messages, 25 percent of women have taken that route. During a date, 25 percent of singles are okay with their date being distracted by his or her cell phone. 73 percent of singles want to receive a voice mail so they can hear their date's voice, the company stated in a press release.

Recently, the company announced it has grown its annual sales run rate approximately 250 percent in one year to more than $90 million. Zoosk's sales growth was driven primarily by sales of its premium subscriptions, which account for the majority of its revenue. The company continues to expand its offerings globally and now monetizes in more than 60 countries. Zoosk ranked first in comScore's (News - Alert) U.S. Personals-category rankings in November 2010.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

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