Switch and Data Introduces New High-Performance Data Centers

By Anil Sharma

TMCnet Contributor

Switch and Data (News - Alert), a leading provider of Internet exchange and colocation services, has introduced new high-performance data center standards to support power and cooling needs of Web 2.0.

Switch and Data’s new centers in Dallas, New York Metro, San Francisco Bay Area and Toronto sites will be built to supply power and cooling at more than 200 watts of power per square foot, thereby making this power density at or above that supplied by other national neutral colocation providers.

Switch and Data sites also house direct current (DC) power plants and offer the option of DC power.

DC Power is often considered an attractive option for companies who need high-equipment densities to house rich digital content.

Web 2.0 refers to Web-based communities, which facilitate the sharing of content and information between users.

These companies, as well as digital media and content providers outfits, which provide Web-based software applications, require increasing power density and cooling to store and distribute their content.

“Colocation customer demand for power and cooling to run the latest high density computing equipment continues to grow rapidly,” said Mario Galvez, vice president of Product for Switch and Data in a press release. “Switch and Data leads the market with a new standard for power density and cooling capacity to give our customers the facilities they need to support their growth well in to the future.”

According to Dan Golding, vice president and research director at industry analyst firm Tier1Research, says power density is the number one issue cited by enterprises and Internet content providers when selecting new data center space.

“Continued Internet growth of nearly 100 percent annually, combined with power hungry servers will overwhelm any gains we might see through enhanced energy efficiency or increasing levels of virtualization

and are driving data center users to demand power levels in excess of 200 watts per square foot for any new deployments," Golding said.

Internet growth has been fueled especially by some industries include media, entertainment, and online gaming.

Companies such as LimeLight Networks and EdgeCast Networks provide the high-power servers running the content delivery solutions for these industries.

These and other Web-centric businesses utilize Switch and Data’s nationwide footprint of network-neutral facilities to house, power and cool their systems, service their customers and support their future growth.

Anil Sharma is a TMCnet Contributing Editor

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