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Pocketweb, Volvo Group Release Enhanced Version of 'Commute Greener'
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April 19, 2011

Pocketweb, Volvo Group Release Enhanced Version of 'Commute Greener'

By Shamila Janakiraman
TMCnet Contributor

New Zealand-based Pocketweb Ltd. and Volvo Group recently announced the release of an enhanced version of “Commute Greener!”

Pocketweb specializes in the integration of secure location-based and social media services across the Web and mobile platforms. Pocketweb works with clients from the telco, automotive, disaster warning, and retail industries. It provides location-based solutions to reduce CO2 emissions, for Volvo Group.

Commute Greener!” is powered by Volvo and it leverages Pocketweb’s Pocket Life Platform. The solution offers interactive CO2 reduction solution suite for enterprises and large metros.

Michael Heinzel, Pocketweb’s co-founder and managing director, said, “By supporting multiple languages, complex organizational structures, and open interfaces for back end integration, ‘Commute Greener!’ has quickly become a trusted and powerful solution suite for enterprises and large metropolitan areas to run interactive CO2 reduction initiatives with web and mobile tools.”

Heinzel added, “Successful initiatives have already been reported in Mexico City, the city of Gothenburg and the European Parliament, and we are extremely excited to introduce the solution suite in the U.S. this year.”

The solution suite includes CO2 footprint-tracking tools that are capable of monitoring and analyzing users’ greenhouse gas emissions besides helping them to set reduction targets based on weekly driving habits.

Also users can compare their performance with others via the “Commute Greener!” integrated social networking tools. This serves to highlight the importance and advantages of reducing greenhouse gas emissions among friends and peers.

The new enhanced version of “Commute Greener!” features rich capabilities which will serve the needs of individuals, organizations, and cities, said company officials.

The features are innovative indices for fuel savings; ability for users to track and monitor health-related activities such as walking or bike riding and the provision of direct messaging capabilities between connected users.

Company sources added that the “Commute Greener!” solution suite can be downloaded online and from the Apple (News - Alert) iTunes Store.

In March 2011 TMCnet reported that Pocketweb announced the U.S. market launch of their Pocket Life Platform. As it supports multiple languages, complex organizational structures, and open interfaces for back end integration, the platform has been adopted by international partners across industries.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jennifer Russell

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