Alcatel-Lucent has plans underway to launch several initiatives during Earth Week (April 19 to 25) to spotlight efforts toward the reduction in the company’s carbon footprint. The company hopes to establish an eco-attitude throughout its global operations.
The planned activities include an extensive eco-sustainability awareness campaign, “Let’s Be Eco-Friendly”. This campaign will encourage Alcatel-Lucent (News - Alert) employees to avoid printing documents, separate trash for recycling, save water, turn down thermostats, use teleconferencing to avoid travel, and reduce commuting by car whenever possible.
On example of the company’s efforts is the availability of 2008 Financial and Corporate Social Responsibility (CSR (News - Alert)) annual reports online. Paper copies of the report will only be produced upon request. The paper saved with this effort is estimated to be enough to create a stack as tall as a 40-story building.
“Earth Week is a great way to call attention to everyone's responsibility to mitigate the impact we, as a company and individually are having on our planet,” said Caroline Guillaumin, Alcatel-Lucent senior Vice President, Communications and Corporate Social Responsibility, in a Monday statement.
“Alcatel-Lucent's long standing approach to eco-sustainability combines business goals with corporate responsibilities. It means creating exceptional value for our customers, shareholders and employees through the relevant eco friendly communications solutions as well as providing respect for the natural environment and the people and communities where we do business.
That's why we established our comprehensive eco-sustainability program several years ago, but we know we need to keep reinforcing that program to ensure that we can meet the major challenges ahead," Guillaumin added.
This eco-sustainability program established by Alcatel-Lucent focuses on three key areas: the company’s products and solutions; applications for other businesses; and its own operations.
The company ensures that all of its products are thoroughly evaluated for energy efficiency to ensure they support service providers’ efforts to reduce the carbon emissions of existing and new networks.
Alcatel-Lucent's scientists and engineers are focused on creating innovative solutions and services that will enable significant environmental benefits in different business sectors with techniques that include smart metering, smart buildings, smart transport and tele-working.
Alcatel-Lucent is helping to set a standard in the industry as it not only talks about eco-friendly and green solutions, it actually makes it a priority to develop these solutions and implement them into its environment. Such a strategic move will speak volumes as to the company’s approach to improving the environmental health of the world. If competitors follow suit, the benefits will start to accumulate, making it a win for all.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Jessica Kostek