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Headsets Maker Sennheiser Wraps Mexico Phase of HearIAm Campaign

TMCnews Featured Article

January 13, 2011

Headsets Maker Sennheiser Wraps Mexico Phase of HearIAm Campaign

By Sujata Garud, TMCnet Contributor

Audio specialist Sennheiser, has concluded the Mexican leg of HearIAm, an innovative campaign the company has run across the Americas to help music lovers discover and share new music.

Brooklyn-based music fan Ryan MacGavin was awarded a music-filled trip adventure to Mexico City along with three of his friends. Since the campaign began in June, thousands of music fans have registered on the HearIAm portal in order to discover and share new music from hundreds of high-quality independent artists all across the Americas.

As a part of the wining prize, MacGavin and his friends were offered a four-day free trip and they enjoyed a first-class experience, courtesy of Sennheiser, that included visits to regional tourist attractions, great food and, of course, great music.

Sennheiser afforded MacGavin the opportunity to travel in style, providing him with a pair of Sennheiser PXC 450 headsets, which feature Sennheiser's Noise Gard 2.0 technology. MacGavin said, “Once I tried these headphones on, I realized they were pretty amazing. Their construction, comfort and audio quality were superior to any other headphone I've tried. I was amazed at the kind of opportunities HearIAm presented to both fans and bands. It is exciting to see all these bands participating in HearIAm and gaining the recognition they deserve. For consumers such as myself, HearIAm is a completely fresh way of accessing new, high quality music."

The HearIAm campaign was launched in June 2010 in conjunction with and Universal Republic Records. Since then, thousands of fans have registered to discover and share new music, and over 1,500 bands from the Americas have submitted their music to the site. Fans and musicians from all over the Americas are encouraged to register and participate in the campaign, which will present even more opportunities this March in Austin TX before the campaign wraps up later this spring.

Recently, Sennhesier was in news when the company and adidas Originals introduced two new co-branded headset models.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Tammy Wolf

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