This summer Sennheiser is introducing the Sennheiser Sound Tour, described by company officials as "a highly creative, guerrilla-marketing campaign" designed to "increase the German manufacturer's brand awareness among consumers."
The Sennheiser Sound Tour uses a combination of "unconventional avenues and social media channels" to reach headphone consumers, a market which evidently includes "music enthusiasts, online gamers, multimedia artists and musicians," according to Sennheiser officials.
Sennheiser's microphones and audio products are evidently endorsed by "stars like Seal, Madonna, Sting and others," according to Sennheiser officials. The company will host two consumer engagement events at the Rock & Roll Hall of Fame Annex in NYC on July 31st and August 1st between 6 p.m. and 11 p.m.
The events will include a first-hand look at the "technology behind the tour," a photo op with "the original, highly customized microphones used by the American Idol finalists and a chance to meet and "interact with" the Sennheiser Sound Tour "Girls Team," who will be on hand offering product demonstrations, rebates and what company officials describe as "incentives" on Sennheiser Headphones.
Earlier this month TMC's Stefania Viscusi reported that, to "highlight the importance of a quality headset for an improved listening experience and to help promote their latest music headset line-up," headset vendor Sennheiser announced a global online talent contest.
"The contest will be judged by music producer Mousse T. of Peppermint Park studios, and he'll pick winners to be featured on the Sennheiser Communications' (News - Alert) Mobile Music Microsite each month," wrote Viscusi, unfortunately thus disqualifying herself from competition. Other hopefuls pronounced themselves "relieved" that Viscusi was not allowed to enter.