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Samsung Launches an 'Ocean' of a Mobile Platform

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November 11, 2009

Samsung Launches an 'Ocean' of a Mobile Platform

By David Sims, TMCnet Contributing Editor

Fun fact du jour: "Bada" means "ocean" in Korean. How does that relate to today's news?

Samsung (News - Alert) (News - Alert) Electronics has announced the launch of its own open mobile platform, the Samsung bada.

Company officials said they wanted to build a "rich smartphone experience accessible to a wider range of consumers across the world."

The name "bada" was chosen, Samsung officials explain, to convey "the limitless variety of potential applications which can be created using the new platform. It also alludes to Samsung’s commitment to a variety of open platforms in the mobile industry."

The new platform also represents the "challenges and opportunities available to developers," company officials note.
"Based on Samsung’s experience in developing previous proprietary platforms on Samsung mobile phones, Samsung bada is also simple for developers to use, meaning it’s one of the most developer-friendly environments available, particularly in the area of applications using Web services."

Samsung bada also offers easy platform integration for mobile operators so that they can provide services to their customers. The firm established its mobile application ecosystem through the launch of Samsung Mobile Innovator in 2008 and the Samsung Application Seller Site followed by Samsung Application Store.


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