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Hulu and Netflix: Beyond Streaming

High Definition Digital Featured Article

February 21, 2012

Hulu and Netflix: Beyond Streaming

By Julie Griffin
Contributing Writer


“This may look like a typical Hollywood show,” says a reporter for CNN Money in a video news clip, “But it’s not.” The reporter is referencing Hulu’s (News - Alert) latest endeavors, namely an original show created by the video streamers themselves called Battlefield.

Netflix has also created a show called, Lillyhammer. An entertainment reporter of the Associated Press (News - Alert) claims that Lillyhammer  is a much better show. However, the producer of Hulu’s, Battlefield does not seem to think that it matters if the show gets millions of viewers right away, and explains that although the show may not seem like it, production costs were relatively cheap.

The statement that Hula and Netflix are trying to make is that they are more than just the media providing the content. They are the content.

If either of the shows takes off, Hulu and Netflix may now have an edge over Amazon who announced its decision to introduce video streaming in addition to their web video services last month. Both Hulu and Netflix have proven to be more than the standard pay-on-demand video services. Because of their live video streaming and because they offer customers a library of free viewing content, Amazon has recognized that video streaming would be the only way to offer its customers similar perks.

Hulu and Netflix have also been peddling their product across the globe and into Russia, where business prospects seem promising. It is rumored that Hulu has conducted studies that suggest that the amount of video viewers in Russia is higher than those in any other European country. Additionally, Russia does not yet have a platform for video streaming, so if not Hulu and Netflix, then who?

Julie Griffin has a B.A. in English from the University of Kentucky and covers technology news and communications related topics. Known best for her various web publications, Griffin also occasionally contributes to local press.

Edited by Rich Steeves

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