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Internet BillBoard Enhances Online Advertising Business with Level 3's CDN Services

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May 28, 2009

Internet BillBoard Enhances Online Advertising Business with Level 3's CDN Services

By Jayashree Adkoli, TMCnet Contributor

Level 3 Communications, a provider of fiber-based communications services, announced that it is providing content delivery network (CDN) services to Czech Republic-based Internet BillBoard. An agreement was signed between both companies.

Level 3, which offers a portfolio of metro and long haul services over an end-to-end fiber network, including transport, data, internet, content delivery and voice, said that its CDN technology enhances online video and flash content delivery for advertising networks, BillBoard and BB Elements, in Eastern European countries, including the Czech Republic, Poland, Romania, Slovakia and Russia. Its Content Delivery Network (CDN) offerings are powered by patented Footprint content delivery technology, said the company.
Under the terms of the agreement, Level 3 will be providing content delivery network (CDN) caching and downloading services to Internet BillBoard, in order to optimize delivery of online advertising. The company’s traffic management technology routes advertising content from the nearest CDN server location to target. This enhances video as well as flash content delivery.
All these capabilities facilitate Internet BillBoard with a single system to distribute advertising content across multiple markets with more consistent quality while unifying management operations, said the company.
"Internet BillBoard is constantly seeking new ways to improve our end-user Internet experience," said Karel Pavlicek, chief executive officer for Internet BillBoard. "Level 3's CDN service enables us to ensure online video and flash content quality and offers a more cost-effective solution to improve delivery in each of the markets where we operate across Eastern Europe."
"Level 3 is pleased to provide Internet BillBoard with a solid growth platform for its online advertising business," said James Heard, president of Level 3's European Markets Group. "Level 3 is committed to supporting our customers across Eastern Europe as demand for higher quality online video continues to expand across the region."
Level 3 said that enterprise, content, wholesale and government customers rely on it to deliver communications service, over an end-to-end fiber network.
The Internet BillBoard develops and runs software solutions for a complex internet advertising management. It creates and runs advertising networks BillBoard and BB Exchange, advertising management system BBelements, Intextual advertising and other products.

Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Jessica Kostek

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