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JAJAH (News - Alert), an easy to use "web-activated calling" solution having over 10 million users in over 200 countries, has been selected by Microsoft to provide Lync Online users the ability to call landlines and mobile phones, and to receive calls and route them to landline, mobile or computer without requiring a new telephone number.

"Once JAJAH became part of Telefónica we saw the combination of powerful platform with global scale and infrastructure, which made JAJAH the obvious choice for a project of this magnitude," said Gurdeep Singh Pall, CVP Lync Product Development, in a press release.

The new service will be fully integrated into Microsoft (News - Alert) Lync Online and offered across the globe via the Microsoft and Telefónica networks.

 "We are delighted to be selected by Microsoft as this is another validation of JAJAH's global IP Communications Platform," said Trevor Healy (News - Alert), Chief Innovation Officer of Telefónica Europe, in a statement.  "Microsoft has led the way in using the Cloud to help businesses communicate and operate efficiently. JAJAH is helping Microsoft and its business customers by adding reliable and high quality IP voice services to Lync Online, making global communication and collaboration a simple reality."

"Microsoft and JAJAH share a vision for businesses and individuals to be able to communicate and talk anywhere, on any device, at any time," said Steve Alder, CEO JAJAH. "Using the Cloud and JAJAH's global IP Communications Platform, we are providing businesses the highest quality, most affordable communication and collaboration services."

Recently, TMC reported that JAJAH and Globe Telecom (News - Alert), one of Asia's leading telecommunications operators, have entered a partnership agreement to deliver retail VOIP services to Filipinos abroad. The new services will be built on the JAJAH IP Communications Platform, which enables operators, internet companies and other brands to roll out and manage cutting edge calling services.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves