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Confused.com Transforms Life Insurance Purchasing Process

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Confused.com Transforms Life Insurance Purchasing Process

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September 02, 2014
By Mandira Srivastava
TMCnet Contributor

UK-based Confused.com helps businesses with computer information technology (IT) insurance quotes for commercial general liability insurance, travel insurance, auto insurance, pet insurance, and credit card insurance coverage. In fact, with the implementation of Quote+ technology, Confused.com, the UK's first price comparison site for car insurance, is now offering fast and easy no-obligation insurance quotes to aid customers in buying their life insurance.


Almost fifty percent of Britons don’t have any life insurance in place. This service will help make purchasing a life insurance policy much simpler for consumers. With the use of Quote+ technology, Customers will get to know with the indication of how their life insurance application is likely to be treated by an insurer, typically in less than two minutes.

In addition, the new technology in the life insurance service will educate customers on a few additional underwriting questions when applying for a quote. Quote+ technology uses a customer’s unique responses and matches them against the underwriting criteria of Confused.com’s panel of leading UK life insurance providers.

Matt Lloyd, head of life insurance at Confused.com says in a statement, We are really excited to be the first comparison website to incorporate ‘Quote+’ into our quote process. This industry first technology allows customers to get an accurate indication of how their life insurance application will be treated by an insurer typically in less than two minutes.

He added that, “Having more information from the customer, means we can match customers to insurers more easily. And at Confused.com, we want to make buying life insurance as hassle-free as possible. We’re very excited about this development and at Confused.com want to keep innovating within the life insurance market. The second half of 2014 will see us launching further market leading improvements to our life insurance service which we hope will prove equally as significant and game changing.”

The automation of the application and claims process have become a major area of insurance company investment to enhance customers experiences, giving the customer fast and timely information and insurers the ability to reduce costs while increasing customer satisfaction.




Edited by Peter Bernstein

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