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Thunderhead NOW Platform to Automate the Life Insurance Customer Communications of Dearborn National

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Thunderhead NOW Platform to Automate the Life Insurance Customer Communications of Dearborn National

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June 22, 2010
By Nathesh
TMCnet Contributor

Thunderhead, a provider of enterprise solutions for customer communications management, has stated that their Thunderhead NOW platform will be helping the Worksite and Individual Solutions Division of Dearborn National streamline life insurance customer communications.

Thunderhead has claimed that a growing number of companies have recognized the need to dramatically improve their customer communications and take a more customer-centric approach. But the legacy systems they have deployed are frequently inflexible, expensive to maintain and problematic to update.
The company has designed the Thunderhead NOW platform to transform the way an organization creates and delivers its communications across the entire customer lifecycle.
By putting control back in the hands of business users, the platform delivers immediate operational benefits and as it is built on the XML architecture it will also offer a strategic platform for the future.
Dearborn National chose Thunderhead NOW due to its modern XML-based approach and support for open industry standards that will help in the rapid integration and elimination of complexities and costs involved in adding up-to-date changes to desktop processing tools.
Chuck Willson, assistant VP of IT at Dearborn National's Worksite and Individual Solutions Division has commented that their goal is the support their selling partners with the latest technologies that help them better take care of customers. Thunderhead's customer communications platform will be a vital part of their modernization project. Not only is Thunderhead NOW more business user-centric than anything they considered but it also offered the greater flexibility that their future communication objectives needed.
Dearborn National has planned to deploy electronic communications soon and by making use of Thunderhead NOW' multi-channel abilities they will be able to bring down their mail and print costs.
Thunderhead has asserted that insurance organizations by opting to a modern infrastructure built on XML-based technology can enable greater flexibility and integration. Dearborn by placing more control at business users' fingertips and enabling them to send more targeted, relevant personalized customer communications will get to enhance the overall customer experience and keep their customer satisfaction levels high.
In related news, Thunderhead took IBM Beacon award for information management and became the Oracle (News - Alert) PartnerNetwork Platinum level partner.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Alice Straight

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