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Allot Introduces MediaSwift: Saves Traffic Costs and Improves QoE

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June 23, 2009

Allot Introduces MediaSwift: Saves Traffic Costs and Improves QoE

By Jessica Kostek, TMCnet Channel Editor

As the Web migrates to a video-based space (making a prophet out of Cisco Systems Inc. CEO John Chambers (News - Alert)), downloading video from sites such as has emerged as a common practice among Internet users, especially among younger people. 

According to Allot (News - Alert) Communications, downloading P2P and HTTP video consumes 65 percent of all Internet traffic today amounting to 80 percent of all traffic.

To meet the demands that come with that influx of traffic, the company, a provider of IP service optimization and revenue generation solutions based on deep packet inspection (DPI), announced today that it's launching "Allot MediaSwift," a revenue-generating network and subscriber service designed to accelerate Internet content delivery (HTTP streamed video and P2P traffic) intelligently to broadband subscribers. 
MediaSwift is designed to synergize Allot's DPI and caching ability to provide a unified solution that delivers an improved quality of experience (QoE). The solution is offered as an internal blade or as an external solution with Allot Service Gateway (News - Alert). 
"Internet video is the fastest-growing application on the Web and is already responsible for over 30 percent of global Internet bandwidth. The challenge this presents to service providers worldwide is how to prevent network congestion, assure the subscriber's Internet experience, and improve ARPU," said Andrei Elefant, a vice president at Allot Communications. 
"MediaSwift enables service providers to meet this challenge with a precision tool that provides a win for both providers and subscribers alike. It is another delivery on the Service Gateway promise to provide an integrated approach to future service needs - same platform, new services," Elefant said.
Allot’s MediaSwift solutions has already been deployed at a Tier 1 operator in Asia, in conjunction with both Allot Service Gateway and Allot NetEnforcer, the company said. Analysis of the implementation so far shows an approximate saving of 40 percent in backhaul and international traffic at the installed sites, 30 percent of all Internet traffic is served by cache, as well as a significantly enhanced subscriber experience for Internet video and P2P traffic. 
The company's "Service Gateway Sigma" has 40Gbps of throughput and is the only DPI-based Service Gateway platform designed to meet current and future service provider requirements, according to the company.
Streaming videos shouldn’t be a tedious process, and with Allot Communication’s new MediaSwift, the buffering bar may have met its match.

Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.

Edited by Michael Dinan

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