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Google's Search Engine Gives Users a Dose of 'Caffeine'

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August 12, 2009

Google's Search Engine Gives Users a Dose of 'Caffeine'

By Amy Tierney, TMCnet Web Editor

Search giant Google Inc. has given users a peek into its new search engine, which developers have given the catchy nickname “Caffeine.”
The new search engine is available at a different address at While the new site has the same look at the traditional Google (News - Alert) search, it ranks results differently. Results reportedly are going to be more comprehensive and accurate and will be up faster, the Independent reported.

“It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions,” officials wrote in a post on the company's Webmaster Central Blog. “The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But Web developers and power searchers might notice a few differences, so we're opening up a Web developer preview to collect feedback.”
Developers are soliciting feedback on the differences between Google's current search results and the new system. The new engine will eventually replace Google's current one after tests are finished, the company said.
It’s the latest in an ongoing battle to stay ahead of the competition, which now includes the likes of Microsoft’s Bing.
Recently, Microsoft (News - Alert) and Yahoo announced that the two companies are teaming up in a new Internet search and advertising partnership. Under the 10-year agreement, Microsoft’s Bing search engine will power searches on In return, Yahoo will serve as the worldwide sales force for both companies’ search advertisers. The deal is expected to close sometime in early 2010.
The move to combine Yahoo, the No. 2 search engine, with Bing, the No. 3 search engine, is part of a strategic move to steal market share from Google. Early in its launch, Bing surpassed Yahoo as the No. 2 search engine. And since the roll out, Bing has been well received.
But Google is determined not to be outdone. The company recently announced new features available to enhance its search functionality to maintain its edge over its rivals. The new services are designed to help Web surfers who can’t find what they need through initial searches and assist others with more complex research.
So, what’s verdict on Google’s new search engine? The jury is still out. I tested it out, but didn't notice much of a big difference. But then again, I am no power searcher.
Until I notice any significant changes, I think I’ll stick with ‘Caffeine’ the way I like it – in my tea.

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Amy Tierney is a Web editor for TMCnet, covering unified communications, telepresence, IP communications industry trends and mobile technologies. To read more of Amy's articles, please visit her columnist page.

Edited by Michael Dinan

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