TMCnews Featured Article
June 22, 2010
Amazon Slips into Online Apparel Sales
By Paula Bernier, Executive Editor, IP Communications Magazines
Dresses and purses and shoes, oh my!
Amazon is reportedly making a second pass at selling clothing and accessories. The effort will include high-end product, thus putting the world's largest online retailer in competition with other top-drawer sites like Net-A-Porter and Yoox, as well as big-name online portal eBay.
New interest in online apparel sales is understandable, given the space increased 17 percent in 2009. Forrester (News - Alert) Research values the U.S. market for online clothing and accessories at around $27 billion.
Best known for its virtual bookstore, Amazon reportedly has hired new developers and graphic designers with high-end fashion backgrounds to put together features to draw in discriminating buyers.
The Amazon move follows on the heels eBay's (News - Alert) efforts to attract fashionistas. As noted on TMCnet in April, eBay this spring launched microsite fashion.ebay.com and is partnering with retailers including Hugo Boss and Lord & Taylor as part of the effort. The company at the time said it was also working to create an online outlet mall. According to the piece, eBay sold $7.1 billion in clothing last year.
Edited by Alice Straight