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Amazon Slips into Online Apparel Sales

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June 22, 2010

Amazon Slips into Online Apparel Sales

By Paula Bernier, Executive Editor, IP Communications Magazines

Dresses and purses and shoes, oh my!
Amazon is reportedly making a second pass at selling clothing and accessories. The effort will include high-end product, thus putting the world's largest online retailer in competition with other top-drawer sites like Net-A-Porter and Yoox, as well as big-name online portal eBay.

New interest in online apparel sales is understandable, given the space increased 17 percent in 2009. Forrester (News - Alert) Research values the U.S. market for online clothing and accessories at around $27 billion.
Best known for its virtual bookstore, Amazon reportedly has hired new developers and graphic designers with high-end fashion backgrounds to put together features to draw in discriminating buyers.
The Amazon move follows on the heels eBay's (News - Alert) efforts to attract fashionistas. As noted on TMCnet in April, eBay this spring launched microsite and is partnering with retailers including Hugo Boss and Lord & Taylor as part of the effort. The company at the time said it was also working to create an online outlet mall. According to the piece, eBay sold $7.1 billion in clothing last year.

Edited by Alice Straight

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