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New Flipboard iPhone App is all the Rage

December 07, 2011

New Flipboard iPhone App is all the Rage

By Jordan Eggers
Contributing Writer

Named one of TIME’s “Top 50 Innovations” and Apple’s (News - Alert) iPad App of the year, Flipboard, as of today, is now available on the iPhone. The Flipboard (News - Alert) app was originally released on the iPad in 2010 and has accumulated 4 million users and has been downloaded by on in 10 iPad owners.

“Flipboard for iPhone (News - Alert) has been our number one request and now this release finally puts all the power of Flipboard in your pocket,” said Mike McCue, CEO of Flipboard.

The iPhone app is the first to take social networking and publications to create your own personalized magazine according to items being shared with you. Current social network sites available on the app include Facebook, Twitter (News - Alert), Linkedln, Tumblr, Instagram, Flickr, Google Reader and 500px.

Cover Stories is a new feature to the app that is currently only available on the iPhone . The feature remembers your interest in articles and friends in order to share information with you making the stories easily accessible. Highlights for the iPhone app also include Fast Flip, to scan through pages quickly with a flick of the thumb, and Read Later which uses Instapaper or Read It Later to mark stories you want to read at another time. Flipboard has also made it possible to access your user account from the iPad, making the two apps flow together.

“With the iPhone we redesigned Flipboard for a new use case, where people want to find the things they care about even faster and multiple times every day,” said McCue.

Due to the smaller screen size on the iPhone users will notice the pages don’t scroll up and down, instead the pages flip like you would if you were reading a printed magazine. McCue told Forbes Magazine it’s the most natural gesture while holding a phone.

“If you flip to the side, you feel like you could lose your grip,” said McCue, adding, “We didn’t want to take our existing design and propagate it to all platforms…The idea is a really optimized user experience but with the same power of Flipboard.”

According to the Telegraph, the app had a warm welcome with among the technology experts and analysts. Most analysts went to Twitter with their reviews like CEO of The Next Web, Zee M Kane, posting, “Man, Flipboard nailed it with their iPhone app.” Evening Standard’s science and technology editor Mark Prig posted, “Flipboard definitely on the list of must-have iPhone apps, just lovely. Download immediately…” Michael Gartenberg, an analyst with Gartner (News - Alert), said, “And Flipboard just earned coveted spot on screen one on my iPhone.”

The iPhone app is free to download to all users, but don’t be in too much of a rush to download as the service has already gone down. According to CNET, the iPhone app is so popular the server has been overloaded. Flipboard reached out on Twitter stating, “Due to high demand, our service is currently down. We are working to resolve the issue as soon as possible. Thank you for your patience.”

Jordan Eggers has five years of writing experience and has written pieces for various print outlets and websites. Currently living abroad, she is working as a freelance writer and enjoys keeping up-to-date on everything new happening in technology.

Edited by Jennifer Russell

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