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IP Phones - IP Phone Provider Rising in the Ranks of the Global Desk Phone Market
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October 01, 2014
IP Phone Provider Rising in the Ranks of the Global Desk Phone Market
By Casey Houser, Contributing Writer

Rumor around the desk phone market indicates that Yealink may have overtaken Cisco (News - Alert) for the second spot in overall global market share. Although the company would not comment on the rumor to reporters, the company's current inroads within Australia and New Zealand show that it may be pushing forward with enough momentum to rise in the standings.

This analysis comes courtesy of Techday, the tech news site that pointed to Frost and Sullivan research from 2013 that showed Yealink (News - Alert) with 15.6 percent of the global market share in the desk phone market. That figure was substantial because it placed Yealink only a few points behind Cisco, the company in second place that held just 15.9 percent. Yealink was still a ways away from number one – Polycom (News - Alert) with 21.6 percent market share – but the market showed a substantial amount of expansion between 2009 and 2013 of about 7.5 percent CAGR over the period. Although Polycom is said to be "bullish" in its quest to continue its place as number one by implementing new cloud-based technologies, Techday also points to Yealink being "super aggressive," and it is through that aggression that the company is expanding its operations.

Mark Dasent, general manager of Yealink's distributor Connector Systems in New Zealand, commented on that growth and said the company is offering support and trade-in packages to enhance its appeal.

"Yealink is super aggressive," Dasent said. "They're determined to grow their market share and flexible about how to get there. They can offer custom support, trade in offers and white labeling of their units. We're open to speaking with new channel partners and or Telco's that are looking to sell this impressive new range."

Yealink showed off its new Conference Phone system at the most recent ITEXPO (News - Alert) that took place in Las Vegas this past August. It is those such models that are making a name for Yealink throughout the Asia-Pacific. Techday says Yealink products have a failure rate that is only half of the industry average, and it says the company has engineering members in Melbourne and members of Connector Systems representing the company in New Zealand. It is banking on its complete line of phones that can cater to the needs of almost any business situation, and for that reason, Yealink is reportedly selling thousands of desk phones each month to New Zealand small and medium-size businesses.

Edited by Alisen Downey
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